
Hey, I'm

I’m a London-based freelance multidisciplinary creative working across illustration, motion and design, with over nine years of industry experience.
I work independently as an illustrator, using bright colours and typography to create positive, vibrant pieces. Over the years I’ve developed animated visual identities for Transport for London, created community murals with Global Street Art, and produced uplifting artwork for New Balance.
Alongside this, I work as a senior motion artist and graphic designer, drawn to playful, energetic, youth-led projects that sit in a similar space to my illustration work. I’ve created animations for BBC documentaries, poster designs for Nike, and worked in-house for companies such as LEGO and Depop.
Having studied Mathematics to degree level before deciding to change discipline and move into the creative industry, I spent just under four years as a technical VFX artist in the advertising division at Framestore. After being made redundant during the pandemic, I transitioned into freelance work and built my practice independently. I tend to describe myself as self-taught, and have spent time mentoring through University of the Arts London and The Arena, supporting others from different disciplines entering the creative industry.
Earlier work may appear under my former alias Alice And The Ink.

Hey, I'm

I’m a London-based freelance multidisciplinary creative working across illustration, motion and design, with over nine years of industry experience.
I work independently as an illustrator, using bright colours and typography to create positive, vibrant pieces. Over the years I’ve developed animated visual identities for Transport for London, created community murals with Global Street Art, and produced uplifting artwork for New Balance.
Alongside this, I work as a senior motion artist and graphic designer, drawn to playful, energetic, youth-led projects that sit in a similar space to my illustration work. I’ve created animations for BBC documentaries, poster designs for Nike, and worked in-house for companies such as LEGO and Depop.
Having studied Mathematics to degree level before deciding to change discipline and move into the creative industry, I spent just under four years as a technical VFX artist in the advertising division at Framestore. After being made redundant during the pandemic, I transitioned into freelance work and built my practice independently. I tend to describe myself as self-taught, and have spent time mentoring through University of the Arts London and The Arena, supporting others from different disciplines entering the creative industry.
Earlier work may appear under my former alias Alice And The Ink.
ILLUSTRATION
BAYFIELDS OPTICIANS / BBC / E4 / FOOTLOCKER / FOOTPATROL / GLOBAL STREET ART / JP MORGAN CHASE / KRAKEN RUM / NANDO’S / NEW BALANCE / POSCA / SCHUH / THE GUARDIAN / THE SMILEY COMPANY / TRANSPORT FOR LONDON
MOTION + DESIGN
ADIDAS / APPLE / BARCLAYS / BBC / BRITISH GAS / E4 / HAVANA CLUB RUM / KRAKEN RUM / MCDONALD’S / NANDO’S / NETFLIX / NIKE / SKEPTA / SQUARESPACE / TAG HEUER / TASTE CADETS / THE GUARDIAN / THE STREETS / VIRGIN MEDIA
IN - HOUSE
CAMDEN KOKO / DEPOP / LEGO
COLOURFUL TFL CAMPAIGN GETS LONDONERS CYCLING THIS SUMMER
WHERE THE CREATIVE INDUSTRY IS HEADING, AND HOW TO SURVIVE THE NEXT 15 YEARS
ALGORITHMS, AI, AND INCOME: HOW CREATIVE FREELANCERS ARE FINDING 2024 SO FAR
ALICE AND THE INK ON MAKING MEANINGFUL WORK, AVOIDING BURNOUT, AND WHY YOU SHOULDN’T BE AFRAID OF FAILURE
THE ARENA / SPEED MENTORING
Hosted by Oneder at Shoreditch Exchange (2025)
NOT JUST COLOURING IN / THE PRICE OF FREE WORK: WHEN DOES UNPAID WORK GO TO FAR?
Panel talk hosted by Skew Studio at 180 Studios (2024)
ART MEETS CULTURE / STATE OF THE ART LIVE TALKS
Panel talk at the art'otel Hoxton, London (2024)
THE ARENA / MENTORING EMERGING CREATIVES
Mentored two recent graduates online over a period of 3 months (2024)
ADJUSTMENT LAYERS PODCAST / INTERVIEW
INDUSTRY MENTOR
London College of Communication, University of the Arts London (2023)

