I was commissioned by New Balance and Schuh to illustrate and design a suite of assets for the Mindful Miles running events held across London, Liverpool, and Edinburgh.
 

The events focused on promoting positive movement and time outdoors as supportive factors for mental wellbeing, delivered in partnership with mental wellness organisation The Mix.
 

The visual language was built around bright colour palettes and uplifting affirmations, designed to reinforce the tone of the initiative across both physical and digital touchpoints. The assets were rolled out across stickers, tote bags, T-shirts, event banners, and a wider set of digital applications.