NEW BALANCE X FOOT LOCKER - CITY SWAP
December 2023

Agency: GungHo Co 
 

I was commissioned by New Balance and Foot Locker to develop a series of illustrations as part of a campaign centred around a 24-hour city swap between Paris, London, and Milan. The project followed influencers travelling between the cities, with the artwork created to extend the narrative of the campaign across physical touchpoints. 

All illustrations feature iconic architectural landmarks from each city, alongside the New Balance 1906 trainer, integrated with bubble typography for “1906” and abstract dynamic forms to reflect movement, energy, and transition between locations.
 

Illustrations were applied to seeding cards accompanying gifted pairs of the New Balance 1906 trainers, reinforcing the concept and creating a cohesive link between the product and the wider campaign story.