I was commissioned by New Balance to create a collection of illustrated assets for their Women’s History Month celebration.

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The London-based event centred around a coffee and run initiative, delivered in partnership with a women’s aid charity, celebrating community, movement, and support for women’s causes.
 

The illustrations were rolled out across a range of event touchpoints, including signage, invitations, stickers, hoodies, and tote bags, which were gifted to attendees as part of curated goodie bags featuring products from small, female-owned businesses.
 

The visual language was inspired by the New Balance Rebel v4 sneaker and the pink and mauve tones from New Balance’s athletics collection, forming a cohesive system across both physical and printed applications.