I was commissioned by The Smiley Company ahead of Glastonbury Festival to rework one of their flags through an upcycling process, using deadstock materials and fabric offcuts.
 

My design transforms the original flag into a bold, colourful piece, incorporating positive typographic messaging intended to resonate with the energy and spirit of the festival environment.
 

In addition, a selection of merchandise was provided to create supporting UGC content, extending the campaign across social platforms.